One Hundred Rubies Web Application Design
“One Hundred Rubies” is a children’s poem in Farsi that is about pomegranate seeds. Iranian cuisine incorporates a lot of pomegranate derivatives, hence the name choice for this imaginary restaurant. Needless to say the theme of the restaurant would be pomegranate-based dishes and drinks.
Appetizers would be:
- Pomogranate Aush
- Pomogranate Slaw
Entrees would be:
- Fesenjoon Stew
- Butternut Squash, Walnut and Pomogranate Braise
- Sour Kabab
Desert would be:
• Pomogranate Yogurt Parfait
And finally drinks would be the following:
- Pomogranate Cocktail
- Pomogranate Smoothie
- Pomogranate Tea
Below are some of the restaurant details:
Name and URL: One Hundred Rubies (www.onehundredrubies.com)
Location would be:
Pittsburgh, Pennsylvania (Urban)
United States
Main target audience is busy working folks.
The cost range is moderate ($$).
And the elevator pitch is as follows:
We bring the tangy, sweet flavor of authentic Iranian cuisine to the table. We cater to busy working people who are tired of subs and burgers but need a quick flavorful dish!
Below are the user and client needs for the scope of the website design:
User Needs
- Find out if the restaurant delivers to their area
- Order food online
- Find out restaurant’s location
- Find out restaurant’s hours
- See pictures of the menu items since they might be unfamiliar with the dishes
Clinet Needs
- To sell food online that will be delivered
- Provide a system for order customization
- Provide an authentic experience
- Provide a fast service
- Provide an explanation for the items in the menu that are unfamiliar to customers
Target Audience
Roles
- Busy working people who want a fast service, hence fewer menu options and easier to make a decision
- Working people who want to grab a bite for lunch but are tired of the existing options
- Adventurous foodie people who are looking to try new authentic cuisine
Demographics
- Gender: Both men and women
- Age: Late 20s to 70
- Education: College education or higher
- Occupation: Working in technology, business, finance orowning a business
- Marital Status: Mostly married or having a partner
- Income: $50,000 a year or more
- Location: Urban Pittsburgh area
Psychographics
- Personality: Adventurous, Progressive, Fancy
- Values: Respecting other cultures, open-minded andopen to new experiences
- Interests & Lifestyle: Travel, Exploring the city and newplaces
User Personas
Adriana Sánchez (28) – The Designer
- Adriana is an immigrant from Mexico
- She is a User Interface Designer and works in acompany in downtown Pittsburgh
- She is interested in learning about new culturesand trying their food
Leo Klein (34) – The Developer
- Leo is a software developer in a tech startup in Pittsburgh
- He has a couple Iranian coworkers and have tried Iranian food before
- “Why isn’t there an Iranian restaurant in Pittsburgh?”
Denzel Davis (60) – The Banker
- Denzel works at PNC bank
- For lunch he usually goes to
- a nearby burger or subs place but he is getting tired of the fast food
- He would like to have more options for lunch that are fast and delicious
Content Requirements
The user will be looking for:
- Food Menu
- Descriptions of what each menu item is and its origin
- A Photo for each menu item
- Order Button
- Checkboxes next to menu items to choose from
- A zipcode entry field
- “About Us” page
- Open Hours
- Address
Functionality Requirements
The user will be able to:
- Order Online
- Choose items from the menu
- Read ingredients for each menu item
- Customize orders (substitue ingredients in menu items)
- Pay for their order
- Track Delivery
- See each step of their order while it’s being processed
- Read information about their food and its origin while they are waiting
The next step was to come up with some wireframes. Based on the sitemap, there were four main parts to the navigation bar: Our Menu, About Us, Conact Us and Your Order. Below you can see the mock up for “Our Menu” page:
And here you can see the high-fidelity prototype for the wireframe on the left. The color theme was chosen based on the mood board earlier:
The following pages cover the order process flow. The idea was to use pomegranate seeds as the different pieces of the order and when the seeds come together to form a whole pomegranate, it shows the order process is complete and the order has been delivered.
Preparing Your Order
Delivering Your Order
Picking Up Your Order
Contact Us
